There are three different types of events which can be tracked:

  • Actions
  • Views
  • Purchases

Additionally, if the tracking service (like Braze, formerly "Appboy") supports this, there are several attributes which describe
the state of the app / usage by a user.


A detailled description you can find in the technical documentation.



ACTIONS

in app menu
in newsstand / library
in issue / article
APP_BOOKMARK_ADDED
KIOSK_PROMOTION_OPEN_ACTION
PRESENTER_CONTENT_TOC_OPENED
APP_BOOKMARK_DELETED
KIOSK_PUBLICATION_OPENED
PRESENTER_CONTENT_PREVIEW_TOC_OPENED
APP_START
KIOSK_CHANNEL_OPENED
PRESENTER_CHANNEL_CONTENT_OPENED
APP_STOP
KIOSK_COUPON_ACTIVATED
PRESENTER_ISSUE_CONTENT_OPENED
APP_FOREGROUND
KIOSK_COUPON_DEACTIVATED
PRESENTER_CONTENT_PAGE_OPENED
APP_BACKGROUND
KIOSK_SUBSCRIPTION_CODE_ACTIVATED
PRESENTER_CONTENT_OPEN_FAILED
APP_SHARED
KIOSK_SUBSCRIPTION_CODE_DEACTIVATED
PRESENTER_CONTENT_URL_OPENED
APP_CONTENT_SHARED
KIOSK_ISSUE_DELETED


KIOSK_ISSUE_DOWNLOAD_STARTED


KIOSK_ISSUE_DOWNLOAD_CANCELLED


KIOSK_ISSUE_DOWNLOAD_FAILED


KIOSK_ISSUE_DOWNLOADED


KIOSK_ISSUE_PREVIEW_DOWNLOADED


KIOSK_ISSUE_OPENED


KIOSK_ISSUE_OPEN_FAILED


KIOSK_ISSUE_PREVIEW_OPENED


KIOSK_ISSUE_PURCHASE_CANCELLED


KIOSK_ISSUE_PURCHASED


KIOSK_ISSUE_TOC_OPENED


KIOSK_ISSUE_PREVIEW_TOC_OPENED


KIOSK_PURCHASES_RESTORED


KIOSK_PURCHASE_RESTORATION_FAILED


KIOSK_SUBSCRIPTION_PURCHASE_CANCELLED


KIOSK_SUBSCRIPTION_PURCHASED


KIOSK_MENU_ENTITLEMENT_LOGIN_SUCCEEDED


KIOSK_MENU_ENTITLEMENT_LOGIN_FAILED


KIOSK_ENTITLEMENT_LINK1_OPENED


KIOSK_ENTITLEMENT_LINK2_OPENED


KIOSK_ENTITLEMENT_LINK3_OPENED


VIEWS

in app menu
in newsstand / library
in issue / article
APP_BOOKMARKS
KIOSK
PRESENTER_PAGE
APP_SHARING
KIOSK_CHANNEL_FEED
PRESENTER_CONTENT
APP_MENU
KIOSK_MY_ISSUES
PRESENTER_CONTENT_TOC

KIOSK_PUBLICATION_ALL


KIOSK_PUBLICATION


KIOSK_MANAGE_SUBSCRIPTIONS


KIOSK_ISSUE_PURCHASE


KIOSK_ISSUE_PURCHASE


Purchases

  • KIOSK_ISSUE_PURCHASED
  • KIOSK_SUBSCRIPTION_PURCHASED
  • CURRENCY_CODE
  • PRODUCT_ID
  • PRICE

Attributes

  • HAS_ACTIVE_SUBSCRIPTION
  • HAS_ACTIVE_COUPON_CODE
  • HAS_ACTIVE_SUBSCRIPTION_CODE
  • HAS_ACTIVE_TRIAL
  • HAS_PURCHASED_ISSUE
  • HAS_BOOKMARKS
  • HAS_ENTITLEMENT_LOGIN